Case Study
CandyClub — Subscription Pipeline Stack
End-to-end ingestion, validation, and modeling for a curated subscription brand. Pipelines surfaced rotation, churn, and product-mix patterns the prior stack could not.
- Industry:
- D2C / Subscription
- Service:
- Data Engineering, Analytics
- Engagement:
- Multi-year
- End-to-end
- Pipeline stack
- Rotation+Churn
- Analytics enabled
- Product-mix
- Patterns surfaced
Challenge
CandyClub, a curated subscription brand, needed a data layer that could answer the questions a subscription business actually has - rotation patterns, churn windows, product-mix preferences. The prior stack could not stretch to subscription-specific analytics.
Approach
Built the pipeline stack end-to-end: source inventory and SLAs, staging/intermediate/mart modeling oriented around subscription analytics, quality and validation tests on every pipeline, and a documentation and alerting layer wired into the team's incident workflow.
Outcome
Rotation, churn, and product-mix analytics that the prior stack could not produce. Merchandising and retention strategy informed by patterns the team could now see and trust. The data foundation continues to extend as new sources and questions come on.
How we did it
- 01 Step
Source inventory
Mapped subscription, fulfillment, marketing, and product catalog sources. Documented refresh cadences, SLAs, and failure modes.
- 02 Step
Modeling
Designed staging, intermediate, and mart layers oriented around subscription rotation, churn, and product-mix analytics.
- 03 Step
Quality and validation
Pipeline tests on row counts, nulls, uniqueness, referential integrity, and subscription-specific business rules. Alerts wired into the team's incident workflow.
- 04 Step
Analytics enablement
Surfaced rotation patterns, churn windows, and product-mix preferences that informed merchandising and retention strategy.
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