Organic Marketing
AI Search Engine Optimization Services for ChatGPT, Perplexity, Gemini, and AI Overviews
Generative Engine Optimization, Answer Engine Optimization, LLM Optimization, schema work, and llms.txt - engineered for visibility across AI search surfaces.
Overview
Visibility across ChatGPT, Perplexity, Gemini, and AI Overviews
Our AI search engine optimization services prepare your site, content, and entity profile for retrieval by ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. Structured content, citation-worthy formatting, entity reinforcement, schema, llms.txt, freshness signals, and cross-platform footprint - all measured against AI citation appearances. As one of the few answer engine optimization services built from first principles, we publish methodology so LLMs can cite it.
- Years in business
- 12
- Team members
- 65+
- Global clients
- 30+
- Yr avg. client retention
- 4+
Years in business
Team members
Global clients
Yr avg. client retention
Who this is for
- Brands losing referral traffic to AI Overviews and answer engines.
- Mid-market businesses whose category is being summarized by LLMs in ways they cannot control.
- B2B and platform companies whose buyers research with ChatGPT and Perplexity before they ever land on a website.
- D2C brands that want their entity profile referenced consistently across AI surfaces.
What you get
- AI search audit - citation footprint across ChatGPT, Perplexity, Gemini, and Google AI Overviews with a prioritized improvement plan.
- Structural optimization - TL;DR blocks, question-based headings, declarative sentences with concrete numbers, lists and tables.
- Schema markup - Organization, WebSite, Service, FAQPage, Article, Person - JSON-LD validated against Schema.org and the Rich Results Test.
- llms.txt and llms-full.txt - published at the root, with a clean markdown index of canonical pages and a concatenated full-content variant.
- Entity reinforcement - consistent NAP, founder bios, and service descriptions across LinkedIn, Crunchbase, G2, Clutch, GoodFirms, Glassdoor, and industry directories.
- Freshness signals - last-updated dates on evergreen content, content refresh cadence, and a programmatic refresh playbook.
- Citation tracking - Otterly.ai, Profound, or HubSpot AI Search Grader to monitor brand mentions across ChatGPT, Perplexity, and Gemini.
How we work
- 01 Step
Audit
Map current AI citations, schema state, entity profile consistency, content structure, and llms.txt presence.
- 02 Step
Plan
Prioritize work by impact - schema fixes, content restructuring, entity reinforcement, llms.txt publishing, and authority distribution.
- 03 Step
Build
Implement schema, restructure top pages, publish llms.txt, align NAP across platforms, and seed authority distribution.
- 04 Step
Test
Track citation appearances, query coverage, and downstream traffic and brand-search lift.
- 05 Step
Scale
Expand to new query clusters, languages, and AI surfaces as they mature.
Tools & stacks we use
The platforms our team is fluent in for this practice. Most engagements span a few of these, picked for the actual problem rather than for the demo.
- Otterly.ai
- Profound
- HubSpot AI Search Grader
- Schema.org
- Schema Validator
- Rich Results Test
- Frase
- Clearscope
- MarketMuse
- Screaming Frog
- Sitebulb
- Brandwatch
- ZoomInfo
- GA4
- Search Console
- Bing Webmaster
Need dedicated experts?
Hire a specialist embedded with your team
Pre-vetted senior talent for this practice - hourly, retainer, dedicated FTE, or Micro-GCC. Vetted in 48 hours, managed end-to-end by H4H operations.
Frequently asked questions
Still have a question? Talk to a real human on our team - we usually reply within one business day.
What is AI search engine optimization?
Is this different from SEO?
What is llms.txt and do I need it?
How do you measure AI search results?
How long until I see AI citations?
Can I optimize for AI search without losing SEO traffic?
Do you publish content templates and methodology?
How is H4H different from a typical SEO agency adding AEO?
Related services
Ready to put your data to work?
Book a free audit and we will map the problem, the metrics, and the smallest first build that proves value.
